Selling shoes offers both practicality and satisfaction. Footwear is essential and provides an excellent avenue for showcasing personal style. Whether you’re decluttering your wardrobe or starting a business, shoes are a constant need with steady demand. Thanks to online platforms, selling has become more accessible, enabling you to connect with buyers worldwide from the comfort of your home.

To help you get started, we’ve put together this guide with the top 10 websites and apps for selling shoes.

The 10 Best Platforms to Sell Shoes Online

While the answer to the question, “Should I sell shoes online?” might seem clear to many sellers, the next question often becomes, “Where to sell shoes online for the best profit?” Below is a list of 10 platforms that are ideal for selling shoes in various types.

eBay

eBay is a widely recognized platform for online sales, commanding 3.5% of the U.S. online market (according to Statista). It’s ideal for selling collectibles or vintage shoes, as its auction-style format attracts buyers in search of rare finds. Unlike major competitors like Amazon or Walmart, eBay is less saturated and offers a more affordable selling experience. Most categories come with a 13.25% fee plus $0.40 for orders over $10, with up to 250 free listings per month. However, eBay tends to attract bargain hunters, which may not make it the best choice for selling brand-new shoes at higher prices.

StockX

StockX is primarily focused on selling branded sneakers and running shoes, making it a go-to platform for selling retail footwear. To list your shoes, simply search for your product in the existing listings and set your price. StockX charges a 3% payment processing fee along with a transaction fee that can reach up to 9%. Keep in mind that the platform has faced some criticism for occasionally listing counterfeit items, which could impact buyer confidence.

GOAT

GOAT offers a versatile platform for selling both new and pre-owned shoes. It features a wide variety of styles that attract sneaker enthusiasts, providing steady traffic. However, its fees can be higher than those of some other platforms, with commissions reaching up to 25%, along with a seller fee. It’s also important to note that your account could be suspended if you don’t make sales.

Amazon

Amazon is often considered the leading platform for selling shoes, catering to over 300 million global customers. Whether you’re selling basketball sneakers or high-end luxury brands, every pair has a market. Sellers can pay $0.99 per sale or $39.99 monthly, plus a referral fee typically around 15%.

Amazon streamlines selling with programs like Brand Registry for brand owners and FBA for fulfillment, alongside various tools to automate product research and other tasks. These features can help transform your shoe-selling business into a passive income source.

Facebook Marketplace

Facebook Marketplace offers a quick and straightforward way to sell shoes online. Simply take pictures of your sneakers and upload them to the platform. With no listing fees and a 5% transaction fee, it’s a cost-effective choice. This platform is great for those seeking cash transactions, as it allows for fast payments via local “near me” sales. However, since Meta doesn’t provide seller protection for items valued over $2,000, it’s advisable to sell high-end shoes elsewhere.

Instagram

Instagram is one of the best platforms for promoting and selling shoes. Listings are free, and you can direct buyers to your website or a marketplace store to bypass the 2.9% processing fee for direct purchases. Additionally, since Instagram is linked with Facebook, you can list your items on both platforms at once. The challenge, however, is keeping your audience engaged without paid promotions. It can be difficult to stand out in a crowded marketplace.

Etsy

Etsy is a prime platform for selling handmade goods, making it an excellent choice for shoe designers. You can make a custom storefront to showcase your unique creations and enhance the customer experience. Etsy charges a $0.20 listing fee and takes a commission on each sale. However, this platform tends to attract a niche audience, which may limit your reach depending on the type of shoes you’re selling.

Depop

Depop is a popular platform, especially for selling pre-loved items, with a user base of over 35 million. As a subsidiary of Etsy, Depop attracts buyers looking for secondhand shoes and discounted items, which can reduce your profit margins. The site charges a 10% fee on the total transaction amount, including shipping costs. Additionally, you’ll face a standard transaction fee of about 2.9% + £/€0.30, depending on whether you use PayPal or Depop Payments.

ThredUp

ThredUp specializes in secondhand women’s shoes, excluding men’s footwear. If you want to resell unused shoes, this platform might not be the best fit since it primarily focuses on pre-owned items. ThredUp evaluates items based on brand and quality to determine their pricing, with sellers earning a commission on sales. Additionally, there is a $14.99 processing fee, which could be considered high depending on the number of shoes you’re selling.

Shopify

Shopify is perfect for sellers who want more control over their business, allowing them to build their own website and establish custom policies. A basic store plan costs $32/month, with a 2% fee for third-party payments. However, if you’re asking whether you can set up a Shopify store for $50, many users on Reddit have pointed out that you’ll likely need a developer or a custom theme, which can cost upwards of $300. Additionally, launching a fully functional website may take a month or longer, with additional time needed for marketing and promotion.